How to Build a Business With Your Spouse (Ep 20)

Can love and business really coexist... or does social media make it harder?

In this episode of the Thriving Loudly Podcast, we sit down with Kurt and DeAnna Mangum, founders of CoupleyFit™, to talk about what it really takes to build a successful business, healthy relationship, and thriving brand together.

As husband-and-wife entrepreneurs, they share the behind-the-scenes reality of navigating marriage, money, entrepreneurship, social media, fitness, and visibility while building one of Arizona's leading wellness brands.

In this episode we discuss:

• How CoupleyFit™ was created
• Working with your spouse without losing your relationship
• Marriage, money, and business partnerships
• The pressure of posting your relationship on social media
• Setting boundaries as couple creators
• The reality of being BIPOC creators in Arizona
• Entrepreneurship behind the scenes
• Building a business while protecting your relationship
• The SWAN™ Method (Sleep, Water, Activity & Nutrition)
• Why motivation fades—and what actually creates consistency
• Fitness, accountability, and creating generational health
• The future of CoupleyFit™

Whether you're an entrepreneur, content creator, business owner, or building a life with your partner, this conversation is packed with honest insights on creating something that lasts.

Follow CoupleyFit™

Instagram: @coupleyfit
Website: https://coupleyfit.com

Follow Thriving Loudly

Instagram: @thrivingloudly
TikTok: @thrivingloudly
Facebook: Thriving Loudly 

If you enjoyed this episode, be sure to like, subscribe, and share it with someone building a business, relationship, or healthier lifestyle.

#Marriage #Entrepreneurship #Relationships #Fitness #Podcast

Transcript

SPEAKER_05 0:06

Welcome back to Thrive and Loudly Podcast. I'm your host, Tranice. And I'm your host, Aisha. Today's episode is going to be really fun and really real because we're talking about relationships, fitness, entrepreneurship, content creation, and what it actually looks like to build with your partner.

SPEAKER_04 0:25

Yes. And we're joined today by Kurt and Deanna, the couple behind Coupley Fit. Kurt and Deanna are the co-founders of Coupley Fit, a benefit corporation on a mission to help couples and families build generational health through whole person wellness. As a husband and wife team, their work is grounded in both lived experiences and professional expertise. Deanna, a certified nutrition and wellness consultant, transformation specialist, and Arizona State University alumna with a background in psychology, leads the vision and strategy behind Coupley Fit while actively mentoring the next generation of women leaders. Kurt, a Howard University alumnus, former all-American linebacker and masters in education graduate, brings a powerful foundation of discipline, leadership, and real-world coaching. He also leads partnership development with the International Sports Sciences Association, helping expand the reach of wellness through strategic collaboration. Recognized as Forbes BLK members, South by Southwest Global Standouts, Walmart Black Health Heroes, and Phoenix Titans of industry, their influence extends far beyond fitness. So we are so, so excited to dive into this conversation with you guys today. Yeah, a lot to talk about. So we're really excited.

SPEAKER_05 2:06

Yes.

SPEAKER_03 2:06

Thank you for having us.

SPEAKER_05 2:07

Yeah. So they've built a brand around uh fitness, wellness, accountability, and partnership while also navigating marriage, business, social media, and visibility as Bipac BIPOC creators in Arizona. And this episode is gonna help a lot of people who are trying to figure out how to build a healthier lifestyle, grow a brand, and even build something with their significant other. That's a lot.

SPEAKER_04 2:38

Yeah, yeah, I know. I was like, and we had a lot to, and I had to condense it a little bit because I was like, okay, we're because we are really gonna dive into this conversation. And welcome to Thriving Live. We're so happy to have you guys.

SPEAKER_03 2:50

Thank you so much for having us. We are so excited to be on. Yes.

SPEAKER_04 2:54

Okay, for people who may not know your story yet, let's start from the beginning. How did you two meet before Coupley Fit? And then congratulations, 10-year anniversary coming up. Yes, congrats. Thank you in October.

SPEAKER_01 3:08

Whose version of the story do you want?

SPEAKER_04 3:09

You want the truth? I love that. Who's?

SPEAKER_02 3:14

So we met the truth for you.

SPEAKER_01 3:15

So we met on so we met on New Year's Eve in the nightclub.

SPEAKER_06 3:19

Oh, okay.

SPEAKER_01 3:20

Red revolver in Scottsdale.

SPEAKER_06 3:21

Yeah. Okay.

SPEAKER_01 3:22

So taking it back, it the club is not even open anymore. Um, but I said it to say it was definitely great, but it wasn't like the kind of perfect fairy tale. Like we met on New Year's Eve. We like started dating right away. We didn't actually see each other for five months after we met. And part of it was because we were in a club. I followed up and texted her. She was like, Who is this? So I was like, How many people did you give your number to last night?

SPEAKER_02 3:45

It wasn't even like that.

SPEAKER_01 3:48

Okay, you know, you guys are like, you know, dating stories. Like, is that I don't know if I believe that. Yeah. But basically, I saw her get on my birthday uh five months later, and I was like, Man, you have to let me take you out on a date. Like, I love to. And I did a little social media stalking, which we'll talk socials, uh, but I saw she graduated from ASU and um I'm seeing she's in the fitness. Like, I'm just seeing more about her from like a kind of bird's eye view. And then we went on our first date at Dave and Buster's at Tempe Marketplace. Yeah, you know, and um it was pretty much a pretty much a hit after that.

SPEAKER_02 4:18

Yeah, yeah, honestly.

SPEAKER_04 4:19

Yeah what's what's your version?

SPEAKER_02 4:22

He didn't go in-depth into what happened. It's the details of it.

SPEAKER_01 4:27

Basically, I was in the VIP and brought her past the red roll.

SPEAKER_02 4:30

Oh my gosh, y'all know that's not true.

SPEAKER_01 4:32

Y'all know that's not true.

SPEAKER_00 4:33

Let me bring you up to the stage with us.

SPEAKER_03 4:35

Oh my gosh. So I came from another table over to where he was. I was with, you know, girls we travel in packs. So she's like, come with me over. We end up going. He happens to be at the table, uh, and my friend just leaves me, literally, just walks into the table and just leaves me.

SPEAKER_01 4:53

That was my moment, y'all. By the way, so one of my songs came on.

SPEAKER_03 4:57

I just start dancing by myself, enjoying my own company, and then I get a tap on the shoulder, and it was Kurt. But you know, it's New Year's Eve. The drinks are flowing, I'm with my girls, we're having a great time. So afterwards, we were we exchanged numbers, but like all I could remember, I was just squeezing his biceps. I was like, Oh, you're strong.

SPEAKER_00 5:19

This is the company before company.

SPEAKER_03 5:24

Yes. And so, yeah, to his point, my phone broke on the way. You know those uh carts that or the bicycle with the cart on the back? We had about seven girls on the back. Everyone jumped on in. Yeah, and we're driving. This is the Blackberry day. So the Blackberry falls, and so I'm gonna go and get my phone the next day. And some guy named Kurt texted me. I'm like, Kurt.

SPEAKER_01 5:45

She didn't know my brother's name, Kurt, though.

SPEAKER_03 5:48

Okay, you know, and I'm talking to him for two weeks, had no idea who he was. Oh my goodness.

SPEAKER_00 6:01

Had to send it in the Facebook.

SPEAKER_03 6:06

You know, you know how every well, not everyone, maybe just Curry had an album, clearly, of just photos like that.

SPEAKER_01 6:12

It's your Facebook profile. These are new to these are old to me. Old to me, new to her.

SPEAKER_03 6:19

Yes, yes. So sending me all these photos, and meanwhile, I was in school full time, I'm working full time, like I really didn't have the time outside of that to even really be dating.

SPEAKER_01 6:29

And she didn't believe, and she also didn't believe like what I initially had told her about because I was a more unique, I was still playing football, but I wasn't the typical athlete. I just graduated, I had almost a 3.8 GPA. I've been my master's. So she's like, there's no way you like playing football, you gotta be going to school. It just doesn't add up until she got a friend at Wells Fargo Fraud Department, did a deep dive on it.

SPEAKER_00 6:53

Wow, I love that. I love that too.

SPEAKER_03 6:56

I did not ask the whole promise you. I did not ask her. She's just asking me questions. She's like, So what's this phone number? So where did he go to school? She just asked me random questions. I'm not realizing she's typing, she's going in on Google. She found his highlight reel, she found his transcripts, she found it.

SPEAKER_01 7:13

She said she wouldn't, she wouldn't have called me back if I was a scrub, I don't think.

SPEAKER_03 7:16

I didn't say that. I didn't say that. I don't think so.

SPEAKER_01 7:18

I don't think so.

SPEAKER_03 7:18

But when it came to football, because we both play sports and my both of my parents are collegiate athletes, like I just I couldn't be with a scrub.

SPEAKER_01 7:26

Our first day was a Dave and Buster. So and she was talking trash. She's like trying to push me off the spot. So I was like, okay. I was like, okay. You know, if I was, you know, if I was half stepping, she would have known.

SPEAKER_03 7:36

Oh yeah. Yeah. Oh yeah. No, it was and so yeah, the rest is kind of history after that. So that was technically, what, 12 years ago? Yeah. That was like 12 or 13 years ago, but we've been we'll be married 10 years in October. Oh, I know. That's a huge milestone. I know. Congratulations. Thank you. Yes. We uh we were just talking about the other day. We were like, what were what have we been doing?

SPEAKER_01 7:57

We can't believe it, but at the same time, we can believe it as we look at experiences.

SPEAKER_05 8:03

Well, that's a good sign. If you guys can't believe it and it came up so fast, that's that's a good sign. Absolutely. You guys are having fun, yeah. And people put on this blast.

SPEAKER_01 8:13

We were just coming back from Mexico City and we're on the plane back, and the guy that was on the like the row across from us, he's like, Man, y'all keep it going. Like we're newly wet. Keep the spike.

SPEAKER_00 8:23

Thank you.

SPEAKER_01 8:25

But we appreciate that because you know, you don't want to let let it like this idea that the relationship has to fall off or that like you get tired of each other.

SPEAKER_05 8:33

Like, exactly.

SPEAKER_01 8:33

I don't think that has to be the case.

SPEAKER_05 8:34

No, especially because you guys work together too.

SPEAKER_01 8:36

Yeah, you know, yes. It has to be something you're passionate about, I think.

SPEAKER_03 8:40

It does. And we started Couple E Fit three months after we were married. Wow. Wow.

SPEAKER_05 8:45

Oh yeah.

SPEAKER_03 8:46

So what led to that?

SPEAKER_04 8:47

So, what was the idea? How did you guys like take us back first?

SPEAKER_05 8:50

Yeah, yeah, like what kind of led up to it? What was your guys' background? How did you guys even create Coupley Fit? Yeah, we want to know the backstory first.

SPEAKER_03 8:58

Yes, yeah. So it happened very organically, honestly. What people were seeing was this was back in 2016. So that's when you're talking about like the Lululemon is really popular. You're having like it was a really big fitness craze that was happening. But for both of us, because we played sports in high school, he was a collegiate athlete. Okay. I both of my parents were collegiate athletes. We've always come from a health and wellness mindset. And so we would be working out together. I would be prepping his meals because he also at the time was still preparing for the NFL. And just that whole journey that comes with that.

SPEAKER_01 9:37

And weighing, I'm talking about weighing out. I'm weighing his food out.

SPEAKER_03 9:39

Like, how much protein do you have? How much rice do you have? And then he um, his family owns a business in Phoenix Sky Harbor Airport. So he was also helping them out there as well. And people were just noticing that he was bringing in food and he's walking on his brakes and he's drinking all of this water, and they're seeing also our social media that we have together as well. And they're like, hey, do you guys do custom meal plans? Or like, can you guys help me get a little bit healthier? So we're like, okay, sure.

SPEAKER_01 10:07

And this was pre-like post your workout, post all of it on social. We're just like at LA Fitness, just like getting after it. One up, one down, you go, I go.

SPEAKER_02 10:15

You're dressing in, we're just posting it on social.

SPEAKER_01 10:17

And it didn't start that way because at first we were actually at separate gyms.

SPEAKER_02 10:20

Okay. Yeah.

SPEAKER_01 10:21

So like she was at Planet Fitness, I was at LA Fitness, then we were like in the gym at the complex together. Then it was like we would go into the same gym and go separate directions. Wow. Like she's gonna do her cardio, I would go run, and then it got to the point where we were like, all right, after cardio, we're like, we'll talk during cardio, then we're gonna like work out together, but modify the exercise. So it was really like an evolution versus this overnight, like, you're my workout partner, we got this business. Right, it was like this build-up together.

SPEAKER_03 10:50

I love that. I love that, yeah, yeah. And then we just had some family members that were like, hey, you guys work out together and you do all these things together on the health and wellness side. Why don't you start a business and and do it together? Yeah. So we were like, okay, I guess. I mean, that sounds good. So then we started getting some clients from the airport that were employees of the business, and we had our first consultation at that Starbucks downstairs in the baggage claim. Yeah, yeah. We charged like $75 and we just gave like a custom meal plan. And I remember Marisella. Shout out to Maricella within her first year. She lost 80 pounds. Oh my gosh.

SPEAKER_01 11:25

And that wasn't the goal. That was not the goal.

SPEAKER_03 11:29

That was not the goal. But then we started seeing, oh, she has two kids and they're hiking camel back together. They're asking her, hey, mom, what's an avocado? And they're getting more curious about how do I eat healthier? What does that look like for me? And then also getting active, what does that look like for me as well? And so she lost those 80 pounds, and then from there it really just took off. Honestly, we did some really incredible things on the um corporate wellness side.

SPEAKER_01 11:53

And I will say something else that was a really big that I don't want to leave out is we both had different journeys when it came to health and wellness. So you kind of asked about a previous story. Yeah. So D was D's family uh very fit. Both parents, collegiate athletes, very fit. She played volleyball, all of those things, all the way up to going to college. And so for me though, growing up in the Midwest, I was in a household. You don't get up from the table till you clean your plate. Yeah, you know, I'm a I'm a young boy getting that full chicken breast fried, fully fried. Yeah, no portion control. No portion control. But you want some more mac and cheese, baby? Yes, ma'am. Uh so I I earned the nickname of Buddha by my family because I had this round belly and round face as a little boy. But I you can imagine that nickname gets old quick until you realize you see Buddha and you're like, hold on. Hold on, this is what they compare me to. This ain't cute, this ain't Denzel. This ain't Morris Chestnut.

SPEAKER_06 12:49

What's going on?

SPEAKER_01 12:50

So now I'm like, wait, I don't like this nickname, and I want to be an athlete. Yeah, so I had this dream, but I really didn't know how to get there. So I went through the struggles that again vulnerable moments, but like I remember having the Slim Fast can in my lunch in high school. And again, you in Detroit, I'll you know, like that'll get you roasted at the lunch table. So I had to peel the seal off. They're like, What's that? I'm like, you know, this is don't worry about it. You're trying to play it off and kind of like, but it was really a part of my journey, you know. So I remember doing those things, going with my mom to Weight Watchers. I remember asking my mom to get me a personal trainer. And I always say, like, getting a personal trainer really changed my life because I was on this journey by myself trying to figure it out. Yeah, like I'm running, I'm trying to do these things. Yeah, but you know, high school sports really showed me like I was so far off from where I needed to be. And so I was like, yo, I really need help. So that was also an awakening where like I started off as the client and then became a coach, you know, went on and excelled in sports and things like that.

SPEAKER_04 13:53

I love that. That's awesome. Yeah, that's so good.

SPEAKER_05 13:57

Yeah, that's a that's a great story.

SPEAKER_04 13:59

Yeah. All right, okay, so let's talk about the real part of all of this working together while being married. And I'm curious about this too because I'm also dating someone who is a social media influencer. Um, and he's also in the fitness niche. Yeah. Um, so I kind of want to know what that relationship dynamic looks like. Um, what is like, first off, what's the best part about building together?

SPEAKER_03 14:26

There's so many positives to it. Yeah. And it's interesting because we just left uh speaking at Arizona State and we had a lot of students come up to us afterwards and they were like, it was so refreshing to hear you guys talk about the positives of partnership because they were hearing so many negatives of don't trust them, kind of do things on your own. But we really believe that for not only us as a married couple, but for two people, it's really about the accountability, the motivation, and ultimately the connection, right? When you're on your health and wellness journey, you want to be able to connect with somebody that understands where you are, your mindset, where you want to go to be able to help you move forward. But it's been a journey for sure of just us being able to know and understand each other. And we did take a couple of tests. We always talk about this, like we took a Gallup personality test and a few other things.

SPEAKER_01 15:17

Kobe index.

SPEAKER_03 15:18

Kobe index to truly see how do we work individually, but more importantly, how do we work together? And so it was really interesting because we used to sit down at the table together. But then when we took the test, we realized, oh no, we need to be in separate rooms and then come back together and share with each other what's going on. Yeah. We realized too that Kurt is very much day-to-day, it's task, it's what do I need to get done today? Whereas for me, I'm very much vision long-term. How can we take a strategy and build the next 10, 15 years so that we're moving towards a bigger goal? And so when we started realizing those things about each other, it made the fitness aspect a little bit easier when we got into the gym because I'm thinking about, okay, this is ultimately our goal, but you're gonna make the day-to-day of what we're gonna be doing that day. And that made it very easy for us to be able to work through the programs. Uh, and so it really just turned into something where the more that we learned about ourselves, the more we were able to come together and be able to mesh together in a way that worked for both of us. So now we're not butting heads, right? We're not conflicting on things. It's okay, I know and understand your day to day. So when I'm talking long vision, honey, you're not even with me. Yeah, we got even zoned out. You're zoned out. I don't know what I need to know. What do you need for me? What do you need for me? But that also goes back to him in football too. Very day-to-day, we're getting ready for game day on Saturday at the time. On Saturday, we're working for that week where I'm thinking, okay, we're thinking next season, right? In the season after that, what's happening? So when we really again started to learn more about not only each other individually, but how we work together, it made things so much easier.

unknown 16:56

Okay.

SPEAKER_04 16:56

That's amazing. And I don't feel like it's talked about enough because I really relate to you guys because it's like kind of the same way with me and my boyfriend. He's more day-to-day. He also is a college athlete, played basketball. And I feel like I'm more like long-term vision. I'm thinking about, you know, what's next week? What is like, I'm a planner. He's more like in the moment, yes, spontaneous, in the moment. And so I feel like that is actually a really good tip for couples to take those types of personality tests to see, you know, how you how each other, like how both of you guys are, but also like how you guys can work together. So I really love that.

SPEAKER_03 17:29

That's awesome. I know. And it was interesting when we took, I believe it was the Gallup test, we both found out that we have two of the five traits in common, which were focus and relatable. And so with that being said, I'm like, okay, so we know that if we have a project, we are gonna be hyper focused on it, which I don't know if that's ADHD, but that's a whole nother separate topic. But we're hyper focused on it. And then the other thing too is just realizing that the way that he works is not gonna be the way that I work, and that's okay. Like find the middle ground, the common piece, and that's what we're working on and what we're working towards.

SPEAKER_05 18:05

I love that. That's such a good idea. So you guys talked about the positives. Yes, let's talk about the hardest part of it.

SPEAKER_01 18:13

So I'll I'll jump in right there, and I can say this for sure. I say the hardest part is the financial side. Um, you know, being, and we talked about being minority business owners, being a husband right team, and we didn't have, you know, we didn't have somebody give us a million dollars to say, go start your business, and we believe in you. Or like, hey, just go get this loan and be a trust fund or whatever that may look like. No, it was like, hey, we got an idea, we got a passion, like we're taking money from our day job and putting it over here to get the logo done and get trademarks and pay for the Lord, like all of these things. And then we, when we decided to jump kind of both feet into our business, it was a little bit sooner than we anticipated. Not a little bit, it was a lot of it, a lot of it. Um, just because again, we were I mentioned we were in a family business and it was coming a time to pivot because there were so many dynamics of us being married. We're in a family business, we're starting our own business, yeah, and just the pulls on where on all of those elements. So I say that to say um I just said the financial side because you're now both it's one thing if one person is like, hey, right, I'm figuring it out of wiki for opportunities.

SPEAKER_02 19:20

Right.

SPEAKER_01 19:20

Like, but if it's both.

SPEAKER_02 19:21

But one person still has a steady friend, has still WC. Exactly. You know, with the Bennies. You always see the Bennies, the benefits.

SPEAKER_01 19:28

And anytime you you need, you know, I think anybody that has had this experience, but when you know that rent is coming up and you don't necessarily have rent in your account, it's a different feeling.

SPEAKER_02 19:38

It's a different feeling.

SPEAKER_01 19:38

And then when people talk about the stressors, I know I know it's a different feeling. We've all been there actually now. Yeah, people been there.

SPEAKER_02 19:46

These grocery bills are hitting my gas prices.

SPEAKER_04 19:52

Do I want to go? $65.

SPEAKER_01 19:59

It's crazy. So people are asking the question of like, do I really need to go? Do we have to do I need to be there? Do you need me to be there? Especially as influencers, right? Like when you're looking at the influencers.

SPEAKER_04 20:08

I was like, when I get invited Stefan Gilbert, I'm like, I don't know about that. I don't know about that.

SPEAKER_01 20:13

But that's what people are. But that's what people don't, that's what people don't talk about with the opportunities. And even what was hard, and this is something that people will be able to resonate with, yeah. But even back then, we had friends and family members that didn't understand that we were building a business and we had to make sacrifices. Yeah, so we're you know, people see now we're able to make more moves and do more things, but there were times where we couldn't go to friends and family members' birthday parties. Can't even go. Because it's not not only do we not have a gift, we don't have to be a good one. We don't have the gas. We can't get there.

SPEAKER_02 20:42

Like we can't get there.

SPEAKER_01 20:43

And people are like, oh, how come you're not pulling? Oh, y'all being anti-like, oh y'all got a new business, y'all not come. Oh, no, honey.

SPEAKER_03 20:49

No, and you don't know. When you're an entrepreneur, you have to go and catch what you eat. Yes, and if it's something again where you're starting from scratch, you're starting a business idea from scratch, the name is from scratch, everything is from a napkin. You have to really put the time in, you have to build the business, you have to build the trust, the credibility. Then you start building the clientele. And so when we were first married, we were 25 and 26. And so, really, those first few years up until we were 30, you're just trying to figure it out. What does this look like? Yeah. How do I keep building the clientele? Is this fulfilling for me? Is this still my passion? Yeah. Making some pivots along the way. It's really knowing and understanding, too, that I you have to make sure you're on the same page with your partner. Cause if not, that's when you're gonna start growing separately and blaming blaming each other. This is why you should have stayed there. You should have done. And it doesn't, you're just going around in a circle. It doesn't make sense to do that. It's like, let's just continue to work on what we know best and rely on ourselves because we're gonna win at the end of the day. That's one thing we know point blank. But it is something, again, as a couple, you're talking about kind of the hard things, too. Is you have to make time for the date night, period. Yeah, I can't tell. You, the amount of couples we talk to that have become business partners, and that's it. That's it. They forget about their marriage, they forget that their spouses, they forget that this is a romantic relationship that you have to be pouring into. Yeah. And so we are adamant about having our date nights at least once a week. And if we happen to be traveling somewhere else, we'll pull away from a conference and just say, Hey, let's just go have lunch in the lobby really fast. Let's reconnect. Sometimes, sometimes decompress, right? But being able to make sure we're connecting at the marriage level, because I always say this if the business failed or if it just went away, we still have a marriage. And that's the only that's one of the only ways we've been able to make it to 10 years is having that mindset of what is our priority? The priority is always our marriage. The business and the brand. The business and the brand will always be second. Always.

SPEAKER_05 22:47

Always. Yes. That's so good. I love that. Yeah. So good. I can identify with that. I um got into entrepreneurship when I was what, 24? Wow. In my own skincare line. And so there were so much ups and downs with that. I mean, I was literally making my own skincare products. Wow. And I was doing that. That's expensive. Yeah, it was expensive. I was doing it with my ex-boyfriend and he was a chemist. So him and I worked together on that to create it. But like you said, staying connected with it. You know, that's really the key. 100%. Because you don't want to just go into it as business partners and then you lose the spark. Yes. And now it's like, well, what are we doing? Yeah. You know, when everything is about business. So I can't do it. 100%.

SPEAKER_03 23:24

100%. I can see that. Yeah. No, we're we're very, very adamant about that. And we talk too a lot about who you are as an individual. So I'm asking, I'm asking him, hey, what are your goals for this year? Where do you where can I help and support you? That's something we constantly say to each other is how can I support you?

SPEAKER_01 23:41

And I was gonna say, even our vision boards, like we do a vision board individually, and we do one together. Together, we do one for the business. It sounds like a lot, but it's all with like magazines, words, different things. But like it allows us to see where are you headed, where are we headed, where's the business headed, without it being like, and if she's saying, you know, Miami and I'm putting Vegas, it's like, oh are we we going two places? Or are you going there and go like and let's get on the same page?

SPEAKER_04 24:08

Yeah, 100%. I love that. That's so good. Yeah, so also we want to talk about a little bit of like the social media aspect. Um, has social media ever created pressure in your relationship? You know, posting online. I know there's a lot of sometimes discourse online about people showing their partners or sharing their relationships, you know. What's your guys' take on that? And how have you kind of maybe overcame situations where maybe social media may have been a maybe an issue? Sure, yeah.

SPEAKER_01 24:39

So I'll I'll I'll give two kind of two things that come to mind. One, there is pressure on social media, especially once you build a following or you have a business. And for us, it wasn't that like, oh, we're influencers and we wanted to be influencers, we knew we had to create content for our business, otherwise, people wouldn't know we existed. Exactly. Just like you said, right? You're going up against maybe Shea Moisture or some of these other big brands. You're like, I gotta tell my brand story. Yeah, I've got to get out here. How do I do that? Well, I gotta get on social, we gotta do these boot camps and have content. So that was one piece, but then you feel that pressure of like, man, well, we haven't posted. Well, oh man, it's it's this holiday or it's it's Valentine's Day. Do we need to throw something up? Do you there's kind of like this like social media, what the expectations are, even from your followers of like, well, man, if they didn't post anything today, like, well, what does that mean? Or things like that. So you can allow.

SPEAKER_05 25:28

People read into everything and think that they know it. They haven't posted in two weeks, what's going on?

SPEAKER_01 25:37

We're literally in our pajamas with a blanket over us, watching movies, and we're like, nothing's milked into the story, no posts. Exactly. And it's just like we're good. Right, we're good right now. And so that's one. I think the other one, and this is not talked about enough, but I think on social media, especially being on business together, but also doing social media, is putting up some guardrails, like any relationship. So, what does that mean? Yeah, for example, and this is something that we talk about early on, but like I, you know, I got friends or people that I know that like will like any in any kind of post. They married or they in a relationship, but they liking content that may be like, you know, swimsuit issue or whatever the case. You know, I'm just saying, borderline OF. Like, what's going on here? You know, why is Pastor, why is Pastor so-and-so on the why is he double tapping on this content?

SPEAKER_00 26:28

Yeah, so like he's lying.

SPEAKER_01 26:32

We're keeping it real, and so, but it's it's good when you have the conversation of like, hey, the expectation is not that, and it goes both ways, you know. If she's liking all the bodybuilders' pics with their shirt off oiled up after the workout, I'm like, like, hold on.

SPEAKER_05 26:47

Jesus inspiration.

SPEAKER_01 26:50

You done come on inspiration where the ladies at before, right? So I think having those discussions made a difference, right? Because we we level set expectations and it goes for both. I'm not saying, hey, you can't like the the guy with the APAC abs, and she's like, oh, you can't like the lady that's you know posting the her leg day workout routine, right? We're mindful of those things, but then also even going a step further, people got a lot of uh audacity. They're audacious. Being on social media, having a podcast, people will comment. You know, I'll just give an example of like we did a post, uh workout post, something about staring in the gym. Yeah, but like we had people comment, like, I love this, this is great. And people are commenting, like, ain't nobody looking at him or ain't nobody looking at her, or like things like that. Yeah, and so just balancing all of those elements of social media, do you respond? Do you not? How are you handling if somebody sends you a DM? Are you ignoring? Are you sharing and showing, like, hey, this is weird, somebody just sent me this. So I just think those are the pieces that people don't talk about that we overly communicate on. Because if I don't know what your expectation is, yeah, I'm just gonna give another one. I do a lot of conferences and events. I got him going. I do a lot of conferences and events, and something that she brought to my attention that I didn't realize, people will be like, oh, let's take a photo.

SPEAKER_02 28:04

And again, this goes both ways, though.

SPEAKER_01 28:06

This goes both ways, but just something I take a photo and you do the photo, right? It's either arm around, arm on. Now she brought it to my attention of hey, let me show you somebody of what this guy husband does. He has the arm off in the photo.

SPEAKER_03 28:19

So the arms are still behind, but it's not touching, it's just like a little bit off. I'm not touching you, right?

SPEAKER_01 28:24

So I saw that and I was just like, oh wow. Like I didn't, it wasn't even something I thought about. Yeah, but I appreciated that she showed me that because we went out to a dinner with a with a partner, nice steakhouse, whole deal. I'm next to the CEO, he's got another person. It wasn't funny, but it was like you know, I'm just gonna, you know, they got the wine flowing, the whole deal, and I see this guy's got his hand on my wife's chair for like 30 minutes of the dinner, arm on her chair. Uh oh. I've been put my arm on a chair, like, oh my god.

SPEAKER_00 28:53

The audacity.

SPEAKER_02 28:54

The audacity.

SPEAKER_00 28:55

I understand you leaning in the chairs and things, but put your arm from around my wife's chair.

SPEAKER_01 29:00

Yeah. But I said that to say, like, those are little things that if I didn't say anything, and if she didn't know that I felt some type of way about that, or if I didn't say anything, or she didn't, hey, yeah, you know, make sure you know you ain't got your arm around somebody, or somebody doing a full frontal hugs, and it can just be, especially on social, one photo of you with your arm around somebody. People are like, are you with your wife or are you with yeah, perception?

SPEAKER_04 29:23

I feel like it's everything, right? Like, especially online. Because there will be even, you know, times. I mean, in my experience where, you know, people would be like, Oh, you know, it could just be anything from it, like I can just give like a broad example of like, oh, you know, you're I saw your sister out and she was mean or something like, but maybe she just had her head down, or like away. Like, oh my god, you're in a relationship, but I'm talking to this girl, but lo and behold, it's like a cousin. I've had DMs like that. And I'm like, oh no, like I know that girl, you know, and it's like but it's perception running. So I was like, it's not even my business at the end of the day.

SPEAKER_03 30:15

But I was like, oh, I know her, that's you know, like and what I will say too, to a little bit to that is yeah, so when we first started dating again, that was 22-23. And this is again really when that Snapchat phase was happening where it was that was kind of like the main platform. Yeah. And so one thing that we talked about as our foundation that we've been discussing was okay, let's talk about social media. If I get a DM, do you want to see it? If I'm getting these hard eyes on stories, do you want to see that? If I'm getting a Snapchat and it's, you know, inappropriate, is are these things that you want to see?

SPEAKER_01 30:51

Unexpected, obviously. Like, of course. And you're like, what is this?

SPEAKER_03 30:54

Yeah. But then also, how do you want me to also show up on social media? Because, you know, there can be, you know, for women, right? We are constantly being judged for the smallest things, down from our hair down to what we're wearing. And so little things like even poses that you may not feel are maybe um trying to. Keep it tasteful, keep it tasteful. Keep it tasteful, right? And those things. But we had those conversations very, very early on about this is my expectation, this is your expectation. I respect you and respect these boundaries. And so a lot of times, you know, during the beginning phase, we would be showing each other DMs or showing each other, hey, I just want to let you know I got this weird thing happening. Like, I just want to make sure you know and you're aware. And so, again, building it as a part of your foundation when you first start dating or talking to somebody, I think is critical. I love that.

SPEAKER_04 31:46

Great tips. So such great tips.

SPEAKER_05 31:48

Yes. Has there ever been moments where content share where content started affecting the relationship like overall?

SPEAKER_00 31:57

I don't think so.

SPEAKER_05 31:58

Yeah, no, I just sound like since you guys have been so transparent. Yeah, and I love that. Yeah, setting those boundaries from the start.

SPEAKER_04 32:04

I think that's so important for just couples in general, whether you have your you have an influencer page or not. You know, I think being open, being transparent, having those conversations early, because I feel like that's where a lot of people kind of fail and fall off. They're not open, right?

SPEAKER_05 32:19

Yeah, and it's a lot easier to assumption. Yeah, yeah.

SPEAKER_01 32:21

And it's a lot easier to have that conversation early on when you're not lit, like when you really don't have any followers. Yeah, yeah. Because it's different when you, you know, you've got 100,000 followers or you've got all of these views and all of these things happening. You got brand news or opportunities, or people are you know reaching out to collaborate, and you're like, wait, I I thought we were gonna talk about those collabs before we XY and you can just create your frame kind of your framework or your process.

SPEAKER_03 32:45

Yeah, yeah. I love that. 100%. Yeah. So we haven't really had had any issues, yeah. No, yeah, it's a meaning. But just people can be mean sometimes, you know. Like the shirt's too tight. I'm like, hold on.

SPEAKER_02 32:57

Hold on, like it.

SPEAKER_00 33:00

I was eating good. And they got no Abby in their photo, right?

SPEAKER_01 33:08

You know what I'm saying? I'm not sure. Come on. I can't even I can't even throw back any, you know, my gosh, I hate those ones.

SPEAKER_05 33:17

So funny. Do you guys ever feel like I know we talked about this a little bit, but like the pressure to perform on social media? Like that you guys have to be um just like a a special avatar, or you had you guys have to be picture perfect, or are you guys more like raw, authentic?

SPEAKER_01 33:37

I was gonna add in, so I think it's evolved. What I guess what I do, so the answer my answer would be yes, it used to feel more that way because there was a wave where like if you wanted to be taken serious as a creator, yeah, every piece of content had to be like 4K professionally done. Like there was kind of that wave of like I only had to drop like model level quality content versus now you have the rise of TikTok, you have stories, you have all of these opportunities where people want to really see the authentic, and everything is AI now too. People are like, no, I want to see you bite and the cheese from the sandwich, you know, kind of falls on the plate. Like people want to see the authentic behind the scenes. So I think it's actually shifted in our favor of where we would rather create something that's really authentic to us, yeah, compared to like, oh, we've got to go into the studio, we've got to like prop up, get ready for the shot, and that has to be the content that goes out.

SPEAKER_03 34:32

Yeah. No, 100%. And to your point, it's it's been an evolution also of us as not only a couple, but individually as well. And what how do we want to use our voice? How do we want to show up on social and really being very hyper focused on that? Of these are my five pillars that I stand by, and that no matter what, I'll post about this. But how that kind of looks now has shifted and changed, where the UGC is really taking off and people are really connecting more with you as a person rather than you as you know, somebody that is kind of held on a pedestal, right? Where it's like, I don't know if I'll ever meet this person, but I just love the content that they create. They seem like they're this person, but I feel like we've done a great job of merging who we actually are onto social media so that when you see it, you're like, oh, I it makes sense when you see it in person.

SPEAKER_05 35:25

I love that. I love that. So I also feel like people don't talk enough about the financial side of building together. And then we talked a little bit about it, but how do you guys navigate finances as spouses and business partners? Yeah, like what does that look like for you guys? I'm gonna tell y'all something.

SPEAKER_01 35:43

This is this is a great question because people don't talk about this enough, and I'm gonna speak to the fellas out there where um I think a lot of times there can be this idea, and I'm I'm a little bit more old school and traditional from my family from the south, grew up in in Michigan in the Midwest, where like I am a little bit more traditional, and it was like, no, like the head of the household, you manage the finances, right? But the reality is I'm very day-to-day in the like, I'm in the focus. So for me, my mindset will be like, I'm gonna go out and go get it.

SPEAKER_02 36:10

Go get it. Yeah.

SPEAKER_01 36:11

So if I want, you know, for example, if I want this whatever, like I can go and enjoy that because I know I'm gonna go out and close the deal. Come and close the deal. I'm gonna make it right back. That is not the approach that you should have for the person in charge of the finances. No, because it can be it can be reckless in this sense of like, no, I can always go out and go guilty, like, but you right, we good. Whereas the treasurer at her high school, so like I'm sitting here thinking because I'm the head of the household, I need to be able to do it. I'm just saying, still carefully.

SPEAKER_00 36:42

Come on now, come on, now they'll just appoint you for no reason. No, you're right, right.

SPEAKER_01 36:46

But like she still has, but when I looked at like I'm looking over at me and I have my approach, I look over her, she's got all of the tabs on her binder color-coded. She's got every like rent spreadsheet. She's got Excel spreadsheet.

SPEAKER_03 36:59

I still have rental leases from 2000.

SPEAKER_01 37:01

From 20 years ago, like Judge Judy. Judge Judy said Judge Judy said keep the receipts.

SPEAKER_03 37:07

Keep the receipts.

SPEAKER_01 37:08

So I said that to say she's the person that should have been in charge of the finances. So those were things that again, I we didn't have it all figured out in the beginning. Yeah, but I had to relinquish relinquish control of what I felt like things had to be because of maybe how I saw my dad do it or my granddad or things like that, and be like, what's best for our relationship and marriage, but also business. And so that was a shift that was on the relationship side and the business to where she is in charge, like that's an area that she leads. Okay. And that's but that's been a healthy shift for like it has been night. And I felt like I had a weight lifted off me. But I was carrying this weight thinking I had to. Yeah, it was like, oof, please take it.

SPEAKER_06 37:46

Yeah, please, please.

SPEAKER_01 37:48

Yeah, you know, she'll tell me, like, oh, you know, it's not to extreme where we see some people like, oh, your wife tells you the allowance or how much you have to spend. It's not any of those types of vibes, but it's like, hey, it's best.

SPEAKER_03 37:59

And also I think, uh, especially in our partnership, right, with men, it's a lot of ego, right? We just heard a little bit of it. It's a lot of ego. Um, and so it's a it is a careful balance. I have found that how I talk to him too is also very important. The tone that I use is very important because I don't want to ever make him feel like I'm talking to him like a parent or and he's a child, or I'm talking down to him and you know, saying, oh, well, here's your allowance. Never. I fully believe he still leads our household 100%. This is just an area of the household that I lead in. And from the beginning, we when we first started, you know, we had our separate accounts and we had our joint account that all of our bills would come out of. Then it turned into, okay, well, we're just gonna merge everything together and everything's gonna come out of the account. Yeah. Then it turned into, well, okay, now we have these credit cards and we have these other, you know, other payments, right? That we also need to look at. And then also we need to look at our strategic plan, right? So, what does it look like five years from now, 10 years from now, when we start our family? What does that look like? We have to save for that. It's very expensive to do that. It's very expensive for a home. These things are very expensive. So, how do we do this in a way that is still allowing us to live our life, but is making us push towards our goal of what we want to do? And then also being able to um be very transparent of, hey, we need to have a spending hold this month because we've been a lot has been going out. We need to just hold and just learning how to talk to your spouse and having those sit-down conversations. Like we have a financial planning meeting, I would say a minimum of once a quarter, but with Coupley fit, it's a little bit longer because we have two. So one for the household, one for the business. So we know and understand exactly where we are, where we need to go. This is our these are our goals for the month. This is where we're gonna be going in the next three, five, 10 years. Um, and just being very strategic on that, but also knowing that financial literacy is not something that a lot of us have been taught and we're learning as we go, and you're gonna make those mistakes, and that it's okay to make mistakes. And the, you know, having the right off, having the abundance. Exactly. Exactly. Exactly. Why is your shitscreek? Oh, yeah, a lot of it is. Yes, it is, it is, but just knowing and really understanding how to talk to your spouse about finances, and we're on the same team together. On the same team, we're on the same page. I'm not trying to teach, you know, come at you like you're a little child or anything like that. We're on the same team.

SPEAKER_04 40:32

Yes, that's amazing. And I I just love that you guys have created just such a strong partnership doing this and building your business. Um, we are gonna segue into being BIPOC creators in Arizona. Yeah, being creators in Arizona is definitely a unique experience, yes. Um, what has your experience being BIPOC creators out here in Arizona? And also, do you feel like being a creator out here? And I just feel like this is a conversation in general, you know, especially being a black creator, that you have to work 10 times harder. Has that been any pressure for you guys, you know, being creators and building your business out here and even having an online presence?

SPEAKER_01 41:10

So I I want to address you mentioned something about the working 10 times harder, and that was something I used to remember. My parents used to always even tell me when I was young you can't just the good isn't good enough. You gotta be exceptional. Why do you have to be exceptional to be able to get the opportunity? Because you may not know somebody in a room, you may not have the right complexion for a connection. And if you don't, what do you do? You gotta be able to outperform somebody else that may know the person as the decision maker. And so I just wanted to call that out because a lot of times if you're in a new space, especially if you're a minority, especially if you're like you said, BIPOC and you're trying to figure it out, right? And just from the sheer numbers, you know, black people make up 13%. So we're one out of 10. So if you're in Arizona, if you're in spaces that are not necessarily as diverse, you're maybe less than one out of 10, or maybe less than 13%. So if you're uh working with a brand or looking to try to like get into influencing, you may wonder if there's a space for me as there's an opportunity. And I think the answer is yes, there is, but you have to know that you're worthy, you have to stay confident, you have to be willing. Like the one thing that we always pride ourselves in from sport in just life is like we'll never be our work. Never effort. Ever. Sometimes it's just ever, yeah. Like because I'm sure there's a I'm willing to bet for both of you, there was someone else that was launching a cosmetic line or launching some type of skincare line. There was somebody that's also launching that was launching their page or doing foodie stuff, or same with us. There's been many people, you know. We we have family members try to launch health and wellness couple couples uh business when they saw us do it. So I just said it to say it's you know, just keeping it real. But you know, you quit, you know, it's not around anymore, but y'all need petty.

SPEAKER_02 43:00

He's a penny patty. I swear.

SPEAKER_01 43:02

Just a little petty. On a scale of zero to 50 cents, I'm like a five.

SPEAKER_02 43:09

50 cent. Unmatched, unmatched, unmatched pettiness. Unmatched pettiness.

SPEAKER_03 43:15

But you mentioned this actually earlier in the car, where we feel like in Arizona, it can be a little bit of a blue ocean type of scenario where yes, you are a black creator in these spaces. We have been in the spaces where we are the only black creators, which we're looking around and thinking to ourselves, oh, so-and-so should be here, so-and-so should be here, so-and-so. But it is a little bit of that, you know, only one, who you know, but one at this time. Um, and it is something to do. I feel like we have to work harder, absolutely, with no question. And then that's not even going into the pay. And when we're talking about being compensated for your value add, the amount of times that you have to really advocate for yourself, you have to come with the data, you've got to. You have to come with even more, as we know, just to be able to get it what your counterparts are getting. But I do feel like now that we are having more black folks that are coming out to Arizona, it's getting better. It used to be really rough for a very long time, but it's getting better. It's getting better. It is getting better.

SPEAKER_01 44:20

People used to think when we was in Arizona, and when I say we, black folks, people used to ask me, are y'all in witness protection?

SPEAKER_03 44:24

Yeah, are you in what's that? Because something happened. Why did y'all move to Arizona?

SPEAKER_01 44:29

When it is now, it's like a destination. It was like Mace and Cameron on their podcast, and we're like, what's the spot that like is underrated, man? Arizona. I feel like it with the prices.

SPEAKER_04 44:48

Yes. Yeah. I mean, it's it's definitely grown, which is amazing because I feel like even for myself being a creator out here, seeing the opportunities and just seeing more people of color in the eyes. Because I mean, I've known you guys for several years now, and I remember it was just like us and maybe one other, one person sprinkled in one other one sprinkled in.

SPEAKER_01 45:11

Come on, that's I had some. Are you familiar with the the Negro nod? And they were like, What? It's like the nod that you give. You don't know if we cousins.

SPEAKER_02 45:20

Of course.

SPEAKER_01 45:20

Come on now.

SPEAKER_02 45:22

Do they know that? Does the other person know that?

SPEAKER_01 45:24

I'm looking at the nod and the brother don't give me the nod back.

SPEAKER_06 45:26

I'm like, sometimes.

SPEAKER_01 45:33

But we acknowledge each other because it's so rare that you may not always see someone else in the spaces, whether it's a corporate environment influencing all of those experiences. And I do want to call out, too, if you are an influencer, BIPOC looking to get into the space, also bring your professionalism.

SPEAKER_05 45:50

Yeah.

SPEAKER_01 45:50

Even if you have a lot of followers, even if you have reach, you'd be shocked and surprised how many people take it for granted, come in like they're a celebrity. And it's even celebrities you hear it all the time. Yeah. Are they great to work with? Yeah. Yes. Right? Are they somebody that's respectful to the staff? Yes. Do you treat the janitor like the CEO? Or do you come in and you order people around? Give me this. And a lot of people do that. But taking advantage, yeah. Taking advantage. But then what happens maybe when your content's not hitting as hard or it's not as engaging? Now you're maybe not getting invited to those events because people are like, ooh, I really didn't actually like them.

SPEAKER_05 46:25

Yeah.

SPEAKER_04 46:26

A lot of entitlement.

SPEAKER_03 46:27

Yeah. I've seen it. Yeah, I've seen it. I it's it we always say it's a no-like trust. If people know you, they like you, they trust you, you're gonna get so many more opportunities. But the underutilized though is being kind. I can't tell you the amount of opportunities we've had simply by just being nice and being kind, totally respectful and just being respectful, like you said, bringing the professionalism, what's your business acumen when you're coming, right? Saying thank you, making sure again, we worked in food and beverage for 15 years combined. So we know it's like on the other side when you're demanding and you're talking to us like we're less than. Yeah. So we never, ever, ever treat anybody like that. And I think that when you have been treated like that before, you are very hyper aware of that, and you're making sure that you go above and beyond in those spaces. Absolutely. And keeping your word, keeping your word. That's it.

SPEAKER_01 47:16

Just so you know how rare that is. Your word is everything.

SPEAKER_03 47:18

Reputation is everything.

SPEAKER_01 47:20

And I get a chance on the work side to work on both sides because we work with also work with a lot of influencers and talent. And I'm blown away sometimes by the lack of professionalism.

SPEAKER_03 47:30

Oh, you'll never hear from me again.

SPEAKER_01 47:32

But I'm talking about like sometimes no show for a paid opportunity. Wow, yeah, no show. And then you're following up, like, hey, yeah, we're supposed to have you here. Hey, you're supposed to and may not respond. Yeah. So it just make sure that you know you put your best foot forward. Because and I and there is opportunity out here too, because like you said, that blue ocean, because there's that, like, oh, are there a lot of black people? Are there a lot of and the reality is people do want that energy, they do want that excitement. You see why the videos that's the culture, right? You see, when the black rodeo, we started seeing creators and people going to the black rodeo, all of a sudden, people like, I didn't realize there was this many black people in Arizona. All over spread out, yeah, exactly. But there's so much, and I always like to say, too, it's out there if you're looking for it, because you have the Arizona Informant Newspaper that's been around decades, ran by a black family, amazing folks. You also have other organizations. I even think of like First T for golf, where like black sports professionals. Arizona, there's a lot of golf that happens. People are like, Well, I don't know golf, right? And do black people well, they have first tea, which is a program that teaches the youth golf and gets them access. I love that. So there's a lot of things like that. So you mentioned Arizona Black sports professionals, where like a lot of people don't know this, but the chief people officer for the Arizona Cardinals is the president for the Arizona Black sports professionals. Oh wow, we're members. Membership isn't like crazy expensive, but those are opportunities to network, to connect with other people that are in sports or wellness. And you're doing things at again, a top golf at the Sons facility or at the Cardinals, and you're like, oh my gosh, these are other people that are like-minded, yeah, that are professional, that are executives, that may be creating content or in sport, but you start to be in the right networks and around the right folks in the region.

SPEAKER_04 49:15

That's amazing. I really love that. Yeah, I you know, I truly believe, you know, reputation, how you present yourself is everything. And I even pride that for myself, you know, just responding to businesses, brands as much as I can. I know it can get overwhelming to like, you know, reach out, but you know, I think that is so important. I know we have to wrap up soon. I think we just wanted we want to talk about the your swan method.

SPEAKER_05 49:37

Yeah, before we wrap, but we do want to talk a little bit about that. So explain the framework to us. Um, I know it's sleep, water, activity, nutrition, and the two can do it philosophy.

SPEAKER_03 49:50

Yes. So we created this when we first started uh doing our boot camps and custom meal plans. We even had a meal delivery service. So we were really trying to make a full health and wellness service for people to be able to come to.

SPEAKER_02 50:06

Really couples.

SPEAKER_03 50:07

Really couples, but more importantly to meet you where you are. Um, and so in 2017, 2018 is when we created Swan. And we did that also because Swan means transformation, number one, and number two, Swan's made for life. So that was just some things behind that. Yeah, so that was really cute. So then for sleep, water, activity, nutrition, these are four foundational pillars you're already doing every day. It's just focusing and honing in on each one of those categories and getting 1% better every day in each one of those. So if you slept right five hours yesterday, try to sleep six tomorrow. If you had a glass of water, try to have two tomorrow. It's making it so it's digestible and it's easy for you to be able to continue to do, but more importantly, do it with a two-can-do-a partner. So for us, we do it as a couple, but we always say it can be your best friend. Sometimes it's your dog scratching at the front door, like, girl, I'm ready to go.

SPEAKER_06 50:59

Let's go for that walk. Right?

SPEAKER_03 51:00

Let's go for that walk and holding you accountable. It's the accountability, the motivation, and connection when you have somebody that's on this journey with you, and that can all ultimately help you swan on your journey.

SPEAKER_01 51:11

I love it. And it's all about generational health and longevity together for couples. And so I love what you said there on the swan. And a lot of times people we we talk, people talk about the grind, but they don't talk about the fact that sleep is how your body rejuvenates and heals. It recovers, yeah, right. And if we don't sleep enough, it can take 10 you know plus years off your life by not getting enough rest. Correct. You know, water 90% of our blood is made up of water. And so when we talk about dehydration, right? You know, people drinking sweet tea and all of everything, you know, pop, everything but water. Yeah, yeah. And then we're like, man, it's Arizona. Why did I pass on? I'm dehydrated. You know, I've got a headache. And it's like, well, if we had a little bit more water, it makes a difference. And then for activity too, it doesn't have to be working out, and that's why we say activity because it can be parking further and walking. Yeah, you be taking the stairs or the elevator. Yeah.

SPEAKER_05 51:57

We just talked about that yesterday. Yeah, we yesterday we were talking about that.

SPEAKER_01 51:59

Yeah, we literally call it one. One swan change.

SPEAKER_05 52:02

I love that.

SPEAKER_01 52:03

Yes, and and it we love too because it's something that everybody can do, whether it's grandma, it's multi-generational. Exactly. We also have, we rolled out, we have our our swan application as well. So it's an app, it's SMS-based. So we have couples that are able to be a part of the couply fit, you know, inner circle, we call it, but you get the Swana SMS. It's a check-in that you get at 6 p.m. basing on how you got your swan. And it takes like 20 seconds to fill out. Okay. But you're able to, how did you get your sleep? Water, activity, nutrition for the day, and it's color-coded for you. So you can see if I'm in the far right, I'm actually hitting my daily recommended intake to not get sick. If I'm in the middle, I'm getting closer, but I've got that opportunity tomorrow. Or from the far left, it's like, ooh, how was my day as well? Is a pouch you can put in where it's like, man, stressed out, traveling. That's why I didn't have any sleep or water. But then we can also make adjustments for the next day.

SPEAKER_04 52:58

That's amazing. Um, this is a jam-packed episode. I'm like, I wish we need a part two with you guys. We would love to see you guys all day. Um, because I feel like we had so much we wanted to like touch on in this hour. Yeah. Um, so to close this out, what's next for you both? Is there anything you guys are working on upcoming?

SPEAKER_03 53:21

Yes. So right now we are really making our website a couple's longevity hub right now.

SPEAKER_06 53:30

Okay.

SPEAKER_03 53:31

So we're gonna have downloads for you that are gonna be very easy for you and your partner to do. But then we're also gonna be really focusing on women and women's health because women make 90% of health decisions for their families. And so we wanna be able to really focus on women. So whether you're becoming that woman that you want to be and you're looking to be in that relationship, or you are, or if you're already a leader in your space and you wanna be able to move forward, we're gonna be able to have those digital downloads for you. We're gonna be launching our inner circle, like Kurt mentioned, where we're gonna have kind of monthly check-ins, we're gonna be having, you know, those frequently asked questions. We'll be able to go over those. You'll get access to the Swan app. So we're gonna really be building around that. And then we're always, you know, building on social media with our content and making sure that we're showing you easy and digestible ways to feel better together. That's our that's a part of our tagline. And uh yeah, we're just gonna keep growing our ecosystem that we have and keep building our community, focusing on women's health, couples, and longevity.

SPEAKER_04 54:29

That's amazing. That's amazing.

SPEAKER_01 54:31

I'll just add that also in addition to that, the speaking engagements, we were really grateful to be able to do the workshop with the Forge 30 out of 30 Summit. But there's even, you know, even more of those types of opportunities because we're a benefit corporation. We don't want there to be any barriers to people getting healthier and feeling better and living longer. And so we want to be able to do that. Accessibility, access, and continue to spread that as well with Swan.

SPEAKER_05 54:54

Yeah, it's amazing. I love that all that everything that you guys are doing is doable. This the Swan method is doable. If you're busy like myself, yes, I love that app that I can just you know punch in what I did for today and see we're on that exactly and do better tomorrow, or I'm right on target. Judge free. We always say judge-free zone. I love that. Always, always. That's amazing. Well, if this episode resonated with you, share with someone who's on their fitness journey or just into fitness in general, uh, business or relationship journey.

SPEAKER_04 55:24

And one last thing, where can people find you?

SPEAKER_03 55:27

Yes, so you can find us on all social media platforms at Coupley Fit, C O U P L E Y F I T, and visit our website www.coupleyfit.com. Love that.

SPEAKER_04 55:38

Yes, you guys, make sure to follow them on their socials and tap into everything that they're building. And to wrap this up, and as always, keep thriving.